This summer, St William, the joint venture between National Grid and the Berkeley Group, will be unveiling the first interactive showhome at King’s Road Park in Fulham – inspired by the local area’s best of British brands.
Renowned design studio, Nick Auston Design, has created the bespoke interiors concept, with many of the furnishings sourced from local designers and suppliers – displaying an eclectic mix of longstanding local boutiques alongside prominent global retailers.
St William and Nick Auston’s approach to the showhome is also designed to support local business, both celebrating and supporting this historic design quarter of the capital, with many of the furnishings sourced from within the immediate area.
An area famous for design and creativity, King’s Road Park sits on the doorstep of the iconic King’s Road, Lots Road and Design Centre, Chelsea Harbour – all of which have provided a rich source of inspiration for the show home’s interiors.
Nick Auston has carefully curated a selection of local retailers to furnish the apartment, each handpicked to highlight the best of the area’s design brands, including Timothy Oulton, The Rug Company and Bespoke Sofa London. Key design pieces include a table lamp inspired by the site’s industrial heritage, selected from Porta Romana, a luxury brand specialising in local craftsmanship, located at Design Centre, Chelsea Harbour.
Bringing greenery into the apartment, a selection of plants have been sourced from south west London favourite, The Chelsea Gardener.